June 03, 2011

Beauty AND business brains: Why Gisele is on track to becoming world's first model billionaire

Gisele Bundchen
Business brains: Gisele Bundchen, who is set to be the first billionaire model, launched her own lingerie line in May

Her flawless looks have made her the world's top-earning supermodel. But it seems Gisele Bundchen is more than just a pretty face.
Thanks to property investments and a number of lucrative licensing deals, financial experts believe the 30-year-old is well on her way to becoming the modelling world's first billionaire.
According to Forbes, the mother-of-one, who is married to NFL star Tom Brady, made $45million last year alone thanks to high-profile campaigns for Versace and H&M.
It estimates that she has made $250million over the past 10 years, but the launch of her own skincare and lingerie lines now look set to push her earnings into the stratosphere.
 

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The products Ms Bundchen has lent her name to include a footwear line for Ipanema, which sold 25 million pairs in 2010, and a fashion collection with C&A.
Among her independent endeavours are an eco-friendly beauty line, Sejaa Pure Skincare, which she owns 100 per cent.
And earlier this year saw the launch of her debut lingerie collection in her native Brazil. With the country's womenswear industry growing by 22 per cent, it has already been tipped to boost her earnings by $19m a year.
Lucrative: One of the supermodel's designs for Brazilian footwear brand Ipanema
Lucrative: One of the supermodel's designs for Brazilian footwear brand Ipanema

Forbes explained: 'Instead of licensing her name to [Hope, Brazil's answer to Victoria's Secret], like most celebrities do, she created her own brand, Gisele Bundchen Brazilian Intimates, which since last week is being sold exclusively at Hope’s stores...
'She’ll also own a stake in the company, a savvy move few celebrities make.The magazine also factored the future value of the land the model owns in Brazil and Costa Rica, as well as the many millions she is spending on a lavish home she is building for her family in Brentwood, California.
It added: 'According to Jeffrey Hyland, from the brokerage firm Hilton & Hyland... it is safe to say that the property’s range will exceed all its costs once it is ready.'

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