She's always loved dressed up in something fun and flirty, so it was only natural for singer Pixie Lott to launch her own fashion line with favourite of the stars Lipsy.
The 20-year-old singer premiered her latest range at a glitzy party in London last night - and wore something suitably floaty and floral.
The star launched her first collection for the label last year, and said that she loves the fact that she sees her peers out and about in her designs.
She said: 'I love it, and I think it's cool to see celebrities showing support towards celebrity clothing lines'.
Pixie had a quick change mid-party so she modelled two of her own outfits, one, a supremely skimpy floral number, which she teamed with tan brogues, and a brightly-coloured abstract print strapless number which she wore with neon blue wedge sandals.
The Mama Do and Cry Me Out star had previously said that her dream models would be movie stars Cameron Diaz and Julia Roberts.
But sadly, even though Cameron was in town, she didn't pop along to Pixie's party.
Pixie said last year: ' I'd feel very lucky if anyone wore any of my designs. But I don't know. If we're talking anyone, someone like Julia Roberts or Cameron Diaz.
'That'd be so weird and funny. Cameron wearing my dress at the Oscars - that'd be so funny.'
Pixie however had to make do with Canadian singer and actress Jessica Lowndes, 22, star of the recent 90210 remake.
Katie Waissel and TOWIE's Maria Fowler also attended to check out the new collection which features festival and party lines, and will be in stores May 24.
Pixie meanwhile flew in from Los Angeles yesterday in time for her big night last night.
She's been out there for the past two months topping up her tan as well as working on her new album, the follow-up to her platinum-selling 2009 debut Turn It Up.
It's due out in October, Pixie told guests at the event.
The 20-year-old singer premiered her latest range at a glitzy party in London last night - and wore something suitably floaty and floral.
The star launched her first collection for the label last year, and said that she loves the fact that she sees her peers out and about in her designs.
Short and sweet: Pixie Lott launched her latest collection for fashion label Lipsy in London last night in her own designs
Pixie had a quick change mid-party so she modelled two of her own outfits, one, a supremely skimpy floral number, which she teamed with tan brogues, and a brightly-coloured abstract print strapless number which she wore with neon blue wedge sandals.
The Mama Do and Cry Me Out star had previously said that her dream models would be movie stars Cameron Diaz and Julia Roberts.
Floral and flirty: The 20-year-old star wore a tiny floral minidress from her range for her first outfit
Pixie said last year: ' I'd feel very lucky if anyone wore any of my designs. But I don't know. If we're talking anyone, someone like Julia Roberts or Cameron Diaz.
'That'd be so weird and funny. Cameron wearing my dress at the Oscars - that'd be so funny.'
Party princess: The star of the evening then changed into a brightly coloured strapless minidress from her collection
Star support: 90210 actress Jessica Lowndes was in town for the party and wore one of Pixie's frocks
Katie Waissel and TOWIE's Maria Fowler also attended to check out the new collection which features festival and party lines, and will be in stores May 24.
Pixie meanwhile flew in from Los Angeles yesterday in time for her big night last night.
She's been out there for the past two months topping up her tan as well as working on her new album, the follow-up to her platinum-selling 2009 debut Turn It Up.
It's due out in October, Pixie told guests at the event.
Supportive: Pixie's boyfriend Oliver Cheshire sat front row at the catwalk presentation
Blondes have more fun: Katie Waissell, who appears to have reverted to her original hairstyle, turned up to the event in central London
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